Marketing

It’s so easy to be overwhelmed by digital marketing because there are literally thousands of platforms and tools out there.

But to oversimplify things, content is still king.

When you have content that resonates with people, you have a much better chance of making them aware of your business, then advocating for your business and ultimately becoming a paid client.

So, what happens if your industry is naturally less exciting or you struggle to create exciting content?

You just post cat photos! No, I am just kidding.

But there are ways to make your content more interesting. Here are 3 tools I suggest that are easy to use and will enhance your content efforts so you can create more exposure for your brand.

1. Canva

Canva is photo editing site where you can touch up photos, add text overlays, crop and do a bunch of other edits to make your photos more exciting.

They offer dozens of free templates if you are trying to make a particular type of photo such as an infographic, newsletter or just social media post.

Basically, it’s an easy to use graphic design tool without having to do anything advanced or needing anytime of Photoshop skills.

This will help make your photos more noticeable and give them a flair so you can achieve some engagement and exposure on your social media profiles.

2. Lumen5

Videos are the most popular piece of content on social media today. YouTube is the 2nd largest search engine in the world. Facebook created Facebook Watch, Instagram created IGTV – all in order to keep pace with the ever increasing popularity of videos.

Don’t have any videos you can use? Don’t worry.

That’s where Lumen5 comes in. Turn any blog post or existing piece of content you have into engaging videos t — so you can make video a regular part of your marketing strategy.

Video will really make your social media feeds pop and will help increase you odds of being seen in the newsfeed with Facebook/Twitter/Instagram’s algorithm preferring video content.

3. Pexels/Pixabay

What happens if you literally have no original pictures to work with? And you also have no desire to pay a stock photo website like Getty or Deposit Photo?

Then, you turn to Pexels or Pixabay, which are 2 FREE stock photo websites where you can choose from a library of photos that are royalty free and don’t contain a watermark.

You can take these downloaded photos and edit them on Canva to make them even better!

Conclusion

With these 3 tools at your disposal, you should be able to make much more robust content and start getting better engagement and awareness on your social media pages.

If you have any questions about any of these tools, feel free to contact us!

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