When it comes to Search Engine Optimization, so many people like to focus on the content side of things, such as blog posts, Google My Business content, or getting backlinks to their website. These of course are important factors in SEO management, but there is another element that is just as crucial: Technical SEO. Technical … Continue reading 3 Simple Ways to Monitor Your Technical SEO
Think about where you go when you want to find information about a business or product. Do you search for it on Google? According to Google, 46% of all searches have local intent, and business location is the main piece of information sought by local searchers. This just shows how much your business could benefit … Continue reading The Importance of GMB for Local Businesses
SEO can be the most complicated and most rewarding portion of your digital marketing efforts. No one truly knows Google’s complex algorithm and how to manipulate it. Sure, as marketers, we know the best practices and what actions we need to take to improve search engine rankings and website traffic, but that doesn’t mean there … Continue reading The Importance of Local Pages in Your SEO Strategy
Right now, we are dealing with a lot of uncertainty. Many business owners are timid about spending money and a lot have pulled back their marketing spend. This is an understandable reaction. However, I can make the argument that right now is the perfect time to preserve your marketing presence. Think about how many business … Continue reading The Importance of Google My Business During Uncertain Times
Change is inevitable. Progress is optional. — Tony Robbins Digital marketers are aware that change in this field is constant and rapid. Having a clear marketing plan with specific goals is critical to gain an edge over your competition in 2020. How can you do this? By expanding your understanding and implementation of existing and … Continue reading The Top 5 Digital Marketing Strategies for 2020
When running a Facebook advertising campaign, it can sometimes be cumbersome when it comes to selecting the creative for your campaign. Do you want to use stock photos? How about company branded graphics? Children, happy people and pets have shown to be the most effective creatives. Regardless of what type of image you use, there … Continue reading The Value of Social Proof in Facebook Ads
Are you using Facebook ads to promote your business? Are you seeing success with those ads? If you find yourself frustrated by Facebook ads, you likely aren’t measuring the key metrics of your campaign and using them as a guide to alter your ads so they perform better. I am going to give you some … Continue reading 3 Helpful Tips You Can Use to Measure and Improve Facebook Ads
Want to maximize the amount of views and engagement your video receives for video view campaigns? In this article, you’ll discover a step-by-step process to maximize the effectiveness of your Facebook video view advertising campaigns. Why Video View Campaigns? First off, if you are not utilizing video view campaigns on Facebook, you need to start. … Continue reading How to Maximize Your Facebook Video View Campaigns
You’ve felt the frustration before. You paid big money for a logo and a cover photo/header image design to display on your brand’s primary social media platforms. While it looks good on desktop, it just doesn’t look the same on mobile. That’s because on mobile, a much larger portion of your cover photo is blocked … Continue reading How to Upload Logos for Social Media
There’s no question about it- Facebook is a “pay to play” platform. Currently, 93% of marketers use Facebook advertising regularly, which translates to 3 million businesses (Sprout Social). If your business isn’t part of that statistic, you are behind the eight ball. Furthermore, organic reach is all but dead, essentially requiring business pages to spend … Continue reading 3 Ways to Increase Conversions with Facebook Ads
This free (and highly detailed) guide is a video crash course that will give you strategies to help you implement Facebook marketing immediately for your business.
This free (and highly detailed) guide will give you strategies to help you get reviews from your clients and how to leverage them for your business.
Do you have a question or are you interested in the Smarty Pantz guarantee? Just fill out the form below: