The #1 complaint I hear as a Digital Marketing Agency is my Facebook or Google advertising campaigns didn’t work. I always ask follow up questions to that, such as: What was your budget? Who did you target? Did you try “split-testing?” What does your website look like/say? That last point is arguably the most important … Continue reading Why Your Website is Critical in Social Media Advertising Success
Everyone loves FREE things. That doesn’t change for website and search engine optimization tools you can utilize to measure your website and SEO efforts. Whether you are a business owner just learning about SEO or you have an internal marketing department that needs to learn this stuff, check out my top 5 favorite free SEO … Continue reading My Top 5 Favorite FREE SEO Tools
As the owner of a digital marketing agency, I hear a lot of business owners complain that they don’t “get an ROI from Facebook ads.” Facebook ads are too timely, too costly, too confusing and don’t lead to any results is what I hear often. My first question is always, “Well, what kind of campaign … Continue reading Why You Should Stop “Boosting” Posts on Facebook
Facebook is everywhere these days, and almost everyone who is anyone uses the massive social media platform. Without a Facebook presence, it can be hard for businesses to stay truly visible to their target audiences. Facebook advertising is a great way to build a database of people who are interested in what you offer because … Continue reading Generate More Leads with Facebook Advertising
When it comes to Search Engine Optimization, so many people like to focus on the content side of things, such as blog posts, Google My Business content, or getting backlinks to their website. These of course are important factors in SEO management, but there is another element that is just as crucial: Technical SEO. Technical … Continue reading 3 Simple Ways to Monitor Your Technical SEO
Think about where you go when you want to find information about a business or product. Do you search for it on Google? According to Google, 46% of all searches have local intent, and business location is the main piece of information sought by local searchers. This just shows how much your business could benefit … Continue reading The Importance of GMB for Local Businesses
SEO can be the most complicated and most rewarding portion of your digital marketing efforts. No one truly knows Google’s complex algorithm and how to manipulate it. Sure, as marketers, we know the best practices and what actions we need to take to improve search engine rankings and website traffic, but that doesn’t mean there … Continue reading The Importance of Local Pages in Your SEO Strategy
Right now, we are dealing with a lot of uncertainty. Many business owners are timid about spending money and a lot have pulled back their marketing spend. This is an understandable reaction. However, I can make the argument that right now is the perfect time to preserve your marketing presence. Think about how many business … Continue reading The Importance of Google My Business During Uncertain Times
Change is inevitable. Progress is optional. — Tony Robbins Digital marketers are aware that change in this field is constant and rapid. Having a clear marketing plan with specific goals is critical to gain an edge over your competition in 2020. How can you do this? By expanding your understanding and implementation of existing and … Continue reading The Top 5 Digital Marketing Strategies for 2020
When running a Facebook advertising campaign, it can sometimes be cumbersome when it comes to selecting the creative for your campaign. Do you want to use stock photos? How about company branded graphics? Children, happy people and pets have shown to be the most effective creatives. Regardless of what type of image you use, there … Continue reading The Value of Social Proof in Facebook Ads
This free (and highly detailed) guide is a video crash course that will give you strategies to help you implement Facebook marketing immediately for your business.
This free (and highly detailed) guide will give you strategies to help you get reviews from your clients and how to leverage them for your business.