All posts by smarpm1531

Why Your Website is Critical in Social Media Advertising Success

The #1 complaint I hear as a Digital Marketing Agency is my Facebook or Google advertising campaigns didn’t work. I always ask follow up questions to that, such as: What was your budget? Who did you target? Did you try “split-testing?” What does your website look like/say? That last point is arguably the most important … Continue reading Why Your Website is Critical in Social Media Advertising Success

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Why You Should Stop “Boosting”​ Posts on Facebook

As the owner of a digital marketing agency, I hear a lot of business owners complain that they don’t “get an ROI from Facebook ads.” Facebook ads are too timely, too costly, too confusing and don’t lead to any results is what I hear often. My first question is always, “Well, what kind of campaign … Continue reading Why You Should Stop “Boosting”​ Posts on Facebook

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Generate More Leads with Facebook Advertising

Facebook is everywhere these days, and almost everyone who is anyone uses the massive social media platform. Without a Facebook presence, it can be hard for businesses to stay truly visible to their target audiences. Facebook advertising is a great way to build a database of people who are interested in what you offer because … Continue reading Generate More Leads with Facebook Advertising

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The Importance of Local Pages in Your SEO Strategy

SEO can be the most complicated and most rewarding portion of your digital marketing efforts. No one truly knows Google’s complex algorithm and how to manipulate it. Sure, as marketers, we know the best practices and what actions we need to take to improve search engine rankings and website traffic, but that doesn’t mean there … Continue reading The Importance of Local Pages in Your SEO Strategy

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The Importance of Google My Business During Uncertain Times

Right now, we are dealing with a lot of uncertainty. Many business owners are timid about spending money and a lot have pulled back their marketing spend. This is an understandable reaction. However, I can make the argument that right now is the perfect time to preserve your marketing presence. Think about how many business … Continue reading The Importance of Google My Business During Uncertain Times

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The Top 5 Digital Marketing Strategies for 2020

Change is inevitable. Progress is optional. — Tony Robbins Digital marketers are aware that change in this field is constant and rapid. Having a clear marketing plan with specific goals is critical to gain an edge over your competition in 2020. How can you do this? By expanding your understanding and implementation of existing and … Continue reading The Top 5 Digital Marketing Strategies for 2020

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The Value of Social Proof in Facebook Ads

When running a Facebook advertising campaign, it can sometimes be cumbersome when it comes to selecting the creative for your campaign. Do you want to use stock photos? How about company branded graphics? Children, happy people and pets have shown to be the most effective creatives. Regardless of what type of image you use, there … Continue reading The Value of Social Proof in Facebook Ads

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