Think about where you go when you want to find information about a business or product. Do you search for it on Google? According to Google, 46% of all searches have local intent, and business location is the main piece of information sought by local searchers. This just shows how much your business could benefit … Continue reading The Importance of GMB for Local Businesses →

SEO can be the most complicated and most rewarding portion of your digital marketing efforts. No one truly knows Google’s complex algorithm and how to manipulate it. Sure, as marketers, we know the best practices and what actions we need to take to improve search engine rankings and website traffic, but that doesn’t mean there … Continue reading The Importance of Local Pages in Your SEO Strategy →

Right now, we are dealing with a lot of uncertainty. Many business owners are timid about spending money and a lot have pulled back their marketing spend. This is an understandable reaction. However, I can make the argument that right now is the perfect time to preserve your marketing presence. Think about how many business … Continue reading The Importance of Google My Business During Uncertain Times →

Change is inevitable. Progress is optional. — Tony Robbins Digital marketers are aware that change in this field is constant and rapid. Having a clear marketing plan with specific goals is critical to gain an edge over your competition in 2020. How can you do this? By expanding your understanding and implementation of existing and … Continue reading The Top 5 Digital Marketing Strategies for 2020 →

You’ve felt the frustration before. You paid big money for a logo and a cover photo/header image design to display on your brand’s primary social media platforms. While it looks good on desktop, it just doesn’t look the same on mobile. That’s because on mobile, a much larger portion of your cover photo is blocked … Continue reading How to Upload Logos for Social Media →

There’s no question about it- Facebook is a “pay to play” platform. Currently, 93% of marketers use Facebook advertising regularly, which translates to 3 million businesses (Sprout Social). If your business isn’t part of that statistic, you are behind the eight ball. Furthermore, organic reach is all but dead, essentially requiring business pages to spend … Continue reading 3 Ways to Increase Conversions with Facebook Ads →

It’s no secret that one of Mark Zuckerberg’s goals is to overtake YouTube as the industry’s video giant. For the past year, Facebook has encouraged users to upload videos and watch more videos on its platform. From launching “Watch” in 2017, where Facebook offers a library of longer form videos, to showcasing organic video posts … Continue reading 5 Key Factors to a Successful Video on Facebook →