All posts by smarpm1531

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Why You Should Stop “Boosting”​ Posts on Facebook

As the owner of a digital marketing agency, I hear a lot of business owners complain that they don’t “get an ROI from Facebook ads.” Facebook ads are too timely, too costly, too confusing and don’t lead to any results is what I hear often. My first question is always, “Well, what kind of campaign … Continue reading Why You Should Stop “Boosting”​ Posts on Facebook

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Generate More Leads with Facebook Advertising

Facebook is everywhere these days, and almost everyone who is anyone uses the massive social media platform. Without a Facebook presence, it can be hard for businesses to stay truly visible to their target audiences. Facebook advertising is a great way to build a database of people who are interested in what you offer because … Continue reading Generate More Leads with Facebook Advertising

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The Importance of Local Pages in Your SEO Strategy

SEO can be the most complicated and most rewarding portion of your digital marketing efforts. No one truly knows Google’s complex algorithm and how to manipulate it. Sure, as marketers, we know the best practices and what actions we need to take to improve search engine rankings and website traffic, but that doesn’t mean there … Continue reading The Importance of Local Pages in Your SEO Strategy

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The Importance of Google My Business During Uncertain Times

Right now, we are dealing with a lot of uncertainty. Many business owners are timid about spending money and a lot have pulled back their marketing spend. This is an understandable reaction. However, I can make the argument that right now is the perfect time to preserve your marketing presence. Think about how many business … Continue reading The Importance of Google My Business During Uncertain Times

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The Top 5 Digital Marketing Strategies for 2020

Change is inevitable. Progress is optional. — Tony Robbins Digital marketers are aware that change in this field is constant and rapid. Having a clear marketing plan with specific goals is critical to gain an edge over your competition in 2020. How can you do this? By expanding your understanding and implementation of existing and … Continue reading The Top 5 Digital Marketing Strategies for 2020

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The Value of Social Proof in Facebook Ads

When running a Facebook advertising campaign, it can sometimes be cumbersome when it comes to selecting the creative for your campaign. Do you want to use stock photos? How about company branded graphics? Children, happy people and pets have shown to be the most effective creatives. Regardless of what type of image you use, there … Continue reading The Value of Social Proof in Facebook Ads

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3 Helpful Tips You Can Use to Measure and Improve Facebook Ads

Are you using Facebook ads to promote your business? Are you seeing success with those ads? If you find yourself frustrated by Facebook ads, you likely aren’t measuring the key metrics of your campaign and using them as a guide to alter your ads so they perform better. I am going to give you some … Continue reading 3 Helpful Tips You Can Use to Measure and Improve Facebook Ads

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