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The Value of Social Proof in Facebook Ads

When running a Facebook advertising campaign, it can sometimes be cumbersome when it comes to selecting the creative for your campaign. Do you want to use stock photos? How about company branded graphics? Children, happy people and pets have shown to be the most effective creatives. Regardless of what type of image you use, there … Continue reading The Value of Social Proof in Facebook Ads

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3 Helpful Tips You Can Use to Measure and Improve Facebook Ads

Are you using Facebook ads to promote your business? Are you seeing success with those ads? If you find yourself frustrated by Facebook ads, you likely aren’t measuring the key metrics of your campaign and using them as a guide to alter your ads so they perform better. I am going to give you some … Continue reading 3 Helpful Tips You Can Use to Measure and Improve Facebook Ads

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How to Maximize Your Facebook Video View Campaigns

Want to maximize the amount of views and engagement your video receives for video view campaigns? In this article, you’ll discover a step-by-step process to maximize the effectiveness of your Facebook video view advertising campaigns. Why Video View Campaigns? First off, if you are not utilizing video view campaigns on Facebook, you need to start. … Continue reading How to Maximize Your Facebook Video View Campaigns

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3 Ways to Increase Conversions with Facebook Ads

There’s no question about it- Facebook is a “pay to play” platform. Currently, 93% of marketers use Facebook advertising regularly, which translates to 3 million businesses (Sprout Social). If your business isn’t part of that statistic, you are behind the eight ball. Furthermore, organic reach is all but dead, essentially requiring business pages to spend … Continue reading 3 Ways to Increase Conversions with Facebook Ads

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5 Key Factors to a Successful Video on Facebook

It’s no secret that one of Mark Zuckerberg’s goals is to overtake YouTube as the industry’s video giant. For the past year, Facebook has encouraged users to upload videos and watch more videos on its platform. From launching “Watch” in 2017, where Facebook offers a library of longer form videos, to showcasing organic video posts … Continue reading 5 Key Factors to a Successful Video on Facebook

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