Email marketing is one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
A good email marketing service enables you to create highly engaging emails. It also allows you to manage your contacts, and track the performance of your email campaigns.
Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.