Think about where you go when you want to find information about a business or product. Do you search for it on Google? According to Google, 46% of all searches have local intent, and business location is the main piece of information sought by local searchers. This just shows how much your business could benefit by appearing on Google search.
The easiest way to have your business appear on a Google search is to have a Google My Business listing. This is a free marketing tool that allows business owners to manage how their business is displayed on a Google search. It is a listing that will show your company name, address, contact information, website link, and hours of operation.
If your company does not have a Google My Business listing, we highly encourage you to set one up today. Here are a couple of reasons why all businesses should market with Google My Business.
1.) Increases Visibility on the Web
When you do a Google search for a product or service, the first three are usually Google Adword advertisements, followed by a map with the local 3-pack. By simply having a Google My Business, you better your business’s chances of being in that 3-pack. This will benefit your business because it will be one of the first places that a customer is shown when searching for a product or service. They might see you before they see your competitor.
2.) Helps Share Your Information with Potential Customers
As stated above GMB allows you to share your information with your customers. It also allows you to post updates, announcements, offers, and more. This information will show up on Google searches and Google Maps. This will help you stay in touch with your customers and keep them updated.
3.) Boosts Your Appeal with Reviews
How many of you have looked at the reviews of a place or product before making your final decision? Reviews have a huge influence on your customers. GMB allows customers to leave reviews and feedback about your business. Not only can this help market your business better, but it also gives you a sense of what you’re doing well and things you need to work on.
4.) Increase Traffic and Sales
According to Google, when a business has a GMB listing, they are 70% more likely to attract local visits from browsing users. When your business appears in local searches, it is critical that you’re website is loading quickly. A slow-loading website can be the difference between a sale or not.
5.) Increase Traffic and Sales
According to Google, when a business has a GMB listing, they are 70% more likely to attract local visits from browsing users. When your business appears in local searches, it is critical that you’re website is loading quickly. A slow-loading website can be the difference between a sale or not.
6.) Free Google Advertising
Having a GMB listing puts your business in front of many potential customers, and gives them all the information they need about your business, for no cost at all. This can be crucial for your business because with the large resource being free to use, you can focus your resources and budget on other areas.
As a business, you do not want to miss the opportunity to be in front of hundreds of potential customers. If you don’t have a Google My Business Listing, create one today. Not only is it free and easy to use, but it unlocks the potential to reach potential customers.
If you have any questions about how Google My Business works, or just need some help contact the professionals at Smarty Pantz Marketing. Call us at (954) 406-7160 or visit our website.
