When it comes to Search Engine Optimization, so many people like to focus on the content side of things, such as blog posts, Google My Business content, or getting backlinks to their website.
These of course are important factors in SEO management, but there is another element that is just as crucial: Technical SEO.
Technical SEO often gets neglected because it is not as sexy and not as easy to understand. While there are many technical SEO items to focus on, from page load speed to Favicon, I want to simplify it so that any business owner can monitor and implement the following 3 initiatives:
1. Make sure your website has a SSL certificate: A SSL, or Secure Socket Layer, is a small data file installed on a Web server that allows for a secure connection between the server and a Web browser. Quite simply, you can check if your website has one by looking in the URL bar and seeing if there is a closed lock or open lock. If it is closed, that means your website is secure. If it is not secure, the website will generally say not secure in the URL bar. As you can see, my website below is secure. If it is not secure, you need to talk to your Web developer about installing one immediately. Google wants your website to have a SSL.
2. Make sure your website is mobile friendly. In 2019, Mobile accounted for approximately half of all web traffic worldwide (Statista). That number will only continue to rise as people use their smart phones and tablets more and more. So, you need to make sure your website is mobile compatible. Want to check if your website is mobile friendly? You can either go to your website on your phone and see if it looks right or use this free tool: https://search.google.com/test/mobile-friendly
3. Does your website have the proper title tags, meta descriptions, alt tags? This is a bit more technical, but you can do a simple check of your title tags by opening your website, and hovering over the tab with your mouse in your browser. As you can see, my title tag is Fort Lauderdale Digital Marketing Agency and then the name of my company. My company is based in Fort Lauderdale and our service is digital marketing. So when people search “Fort Lauderdale Digital Marketing,” we have a better chance of appearing in relevant search results. If you see that your title tag is irrelevant or says something like “Home,” you need to change it.
If you have any questions, feel free to comment below or visit our website and set up a FREE consultation here.