Smarty University

You’re not new to marketing, or your business, but we think that learning is a continuing experience. If you are a solo business owner, or an entrepreneur with an existing marketing team, our Fort Lauderdale digital marketing courses can increase your prowess efficiently and cost-effectively. Investing in your and your team’s education has never been easier. We don’t recommend these courses for those who are brand-new to marketing, as these classes cover some higher level concepts, but we are excited to show you just how these training sessions can boost your company’s visibility, brand awareness, and profits. Sign up today and discover what your brand is capable of.

Solopreneur Bootcamp (Ask about pricing)

Our Fort Lauderdale digital marketing bootcamps are ideal for business owners who do their own marketing and wear all the possible hats. We recognize that busy professionals like you may not have the ability to employ an agency or hire internally, therefore a marketing bootcamp is the ideal approach to sharpen your abilities. This program includes 1-on-1 coaching, take-home materials, handouts, and 2 hours of coaching assistance after the bootcamp is completed, among other things. Invest in your business by enrolling in this intensive training. We do not recommend these training sessions for those new to marketing fundamentals.

What You Can Learn

Social Media

• Launching a social media plan that can help you develop your brand
• Generating a diverse selection of high-quality material with less work
• Creating a following and converting them to paying consumers
• Making a dependable social media calendar for your company
• Working your way through your brand’s value journey

Paid Advertisement

• Using the essentials of paid advertising
• Understanding the most common forms of advertising
• Utilizing the three pillars of paid advertising
• Optimizing budgeting and planning
• Implementing the best KPIs for your brand’s paid advertising

Email Marketing

• Generating leads and closing sales with copy that matters to your clients
• Evaluating the most effective competitor content for generating leads and closing sales
• Reworking successful headlines, hooks, leads, lists, benefits, data, and stories

Marketing Mastery

• Mastering marketing tactics that really work
• Crafting a marketing plan from the ground up
• Identifying and comprehending your target audience and their beliefs efficiently

LinkedIn Lead Generation

• Learning how to use LinkedIn’s features to your advantage.
• Promoting your company and products effectively on LinkedIn
• Discovering how to choose and communicate with your target market
• Obtaining all the tips and tricks on the most relevant content to post to LinkedIn

Benefits of Smarty University

It’s one thing to know the basics about how to market and optimize your brand’s digital footprint, but another to really understand how to do so with efficiency. With Smarty University, you will not only build on the skills you already possess, but also grasp how to continuously apply these skills to improve your company’s online presence. We offer businesses in Fort Lauderdale digital marketing courses that can help you increase not only your brand visibility, but also remove potential stressors by giving your team more tools on their digital marketing belt. You can rest assured knowing that your business will not only continue to flourish, but that your practices are optimized and efficient. Investing in your company and team’s knowledge is a surefire way to improve your bottom line and keep your business growing for years to come.

Why Learn From Us

With over 20 years of combined experience in the business and marketing fields, we’ve honed and tailored marketing strategies for years. Our president, Allen Levin, previously helmed the marketing department as marketing director for professional athletes, local businesses, and several recognizable brands such as the Miami Dolphins and Breakthru Beverage. Smarty Pantz partner, Juan Ortega, is an accomplished business coach, focusing on marketing, sales, and profits. We’ve spent years developing, sharpening, and improving our skills so we can help businesses that need it. We have the knowledge, experience, creativity, and local know-how to help you develop your understanding of digital marketing and how it can help your business.

Grow With Your Business

We know you aren’t entirely unfamiliar with a lot of digital marketing concepts, but in this day and age, the digital landscape is growing exponentially. Don’t get left behind in the daily changes in the marketing world; join us and unlock your brand’s full potential. Investing in Smarty University classes can help you get an edge on your competition, step up your digital marketing game, and prepare your business for any marketing hurdles you may come across. Get ready to take notes and take charge of your company’s future with our digital marketing courses here in Fort Lauderdale. Class is in session!